I was heading down the stairs at school the other day when someone called out “Anika‘s watching a video and she’s getting all teary eyed.”
And so Anika sent me the video. And I got teary eyed too.
To me it’s a wonderful story and an even better story about an issue for a number of reasons: it has conflict, it has change, it has emotion, it has an unfolding action and it helps me see another view on an issue.
What is doesn’t have is a reporter/narrator, no multiple talking heads (not a single talking head) it has no experts, it does not have multiple sides of the issue.
But it makes me feel something and to understand a little more through that feeling.
And the best part…it’s a true story..
…..and it’s an web ad.
Which brings me back to Anika, who asked me: “Why aren’t more journalists telling stories this way?”