Why should I care?

Why should I care about a backpack? Marketing people are using emotional storytelling to sell their products. Why? Because it works! Here are two online videos from LL Bean: This one uses a lot of still photos. It also has a journey in a non narrated interview.  ...

More Video Inspiration

We had 3 weeks of incredible films in my class. The last 2 weeks were my favs: check out  Film Festival Two and Film Festival Three Inspired by everyone I found a few more: I love the energy and visual style of this romp through Bombay with two guys recording sounds...

Finding Your Voice

There are two reasons I’m not a fan of narration and voice over…. 1) Narration is often often pedantic and poorly written. I realize that it’s very difficult to write clever narration. So I don’t get why it’s overused by reporters who...

Power of Music

A fellow journalist & teacher recently told me he was surprised that we used music with our stories in this class. There’s no doubt that music has a tremendous power to change the way people feel about a story. I know I wouldn’t use music with a news...