Guinness’ new campaign out of AMV BBDO London features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
Media: TV
Category: Alcoholic Drinks
Agency: BBDO
Brand: Guinness
Geo: Europe, United Kingdom
Creative Agency: AMV BBDO, UK
Executive Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Planners: Tom White, Steve Hopkins, Rory Gallery
Accounts: Michael Pring, Tom Bedwell, Amber Glenister, Laura Balfour, Giulia Watson, Oliver Short
Producer: Sara Flood
Senior Producer: Yvonne Clayton
Production Assistant: Jessica Tranfield
Media Agency: Carat
Media Planners: Matthew Jacobs, Chris Kelly
Production Companies: MJZ, Stillking
Directors: Nicolai Fuglsig, Hector Mediavilla
Production Co. Producer Suza Horvat / MJZ
Editors: Rick Russell, Russ Clapham / Final Cut
Post-production Company: The Mill
Audio Post-production: Wave
Offline Editing Company: Final Cut
Soundtrack: “What Makes a Good Man” by The Heavy
The TV Commercial Ad titled Sapeurs was done by Stillking Films advertising agency for product: Guinness Beer (brand: Guinness) in United Kingdom. It was released in the Jan 2014.
