As mentioned in class, short videos on the Web are not always created to deliver news content. Here’s an example of a short film/documentary that serves as a creatively disguised advertisement for a shoe company:

 

 

 

 

For more on the campaign — and the media confusion about its news validity – check out: http://www.creativeguerrillamarketing.com/viral-marketing/learn-to-walk-on-water-liquid-mountaineering-viral-video-marketing-campaign/

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